Creating An Effective Video E-mail For Your Business
Saturday, 16. July 2011
Using video e-mail is growing in popularity because it is showing results that ordinary e-mails do not. People have a fascination with watching videos so are more likely to watch your message than read your message.
While video marketing is a terrific tool, you must have a clear idea what you want to accomplish with your e-mail before throwing it out for public consumption. Below are some tips to follow:
* Make certain the video enhances your overall message. The video is not the message, but simply a tool you use to get people to click through to your website. Say you own a restaurant, for example. Your video should be a teaser to get your customers to your website where they can learn more about that week’s specials. It shouldn’t list the specials because then why would the customer click through to the site?
* The e-mail and video should have one goal-to get people to the website. Neither should contain so much information that the recipient feels no need to take the next step, such as signing up for something, obtaining coupons, clicking on a link, etc.
* Data. As a business owner, you need to know if your e-mail marketing campaign is successful, i.e., worth the money you’re spending. Companies that create video emails should be able to provide you with data, such as the number of e-mails opened, number of video views, and most importantly, how many recipients clicked through to the website.
* Blocked content. Many people have e-mail services that routinely block messages containing videos. Recipients must manually unblock content. What that means is that your e-mail text must still be effective even if the video doesn’t work for some reason.
Remember to keep your budget in mind when creating a video e-mail marketing campaign to make the best decision for your business’s marketing needs.
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